Top 5 iOS Beauty Retail Apps in Russia Q1 2022 Performance

During the first quarter of 2022, the top five beauty retail applications on iOS in Russia showed diverse trends in downloads, active users, and revenue. Here’s a closer look at the performance of these apps:

Gold Apple demonstrated a notable download pattern, starting strong with 47K downloads at the end of December, peaking at 57K in mid-February, and then experiencing a decline to 22K by the end of March. Active users for the app saw a decrease from 180K at the end of December to 132K by the end of March, with a peak at 175K in early March.

ЛЭТУАЛЬ: духи, парфюм, цветы had varied download numbers, beginning with 36K downloads in late December, peaking at 37K in early March, and finally dropping to 12K by the end of March. The app's active users followed a similar trend, starting at 79K, peaking at 85K at the end of February, and decreasing to 49K by the end of March.

РИВ ГОШ: интернет магазин saw a gradual increase in downloads, starting at 21K at the end of December, peaking at 27K in early March, and then dropping to 8K by the end of March. Active users for the app increased from 59K at the end of December to 74K in early March, before declining to 47K by the end of March.

Подружка: магазин косметики experienced fluctuations in downloads, starting at 10K in late December, peaking at 12K in mid-March, and ending at 7K by the end of March. The app's active user base grew from 21K at the end of December to a peak of 32K in mid-March, then decreased to 25K by the end of March.

ИЛЬ ДЕ БОТЭ косметика и духи had a more stable download trend, starting at 6K in late December, peaking at 6K in late February, and decreasing to 1K by the end of March. The app's active users started at 15K in late December, peaked at 17K in late February, and dropped to 10K by the end of March.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's platform.